Product Design & Optimization
Better UX, clearer outcomes
#what do you get
Common product and UX optimization problems we help fix
Most UX issues aren’t dramatic — they’re subtle friction that compounds: unclear language, inconsistent patterns, hidden performance costs, and changes that ship without a measurable definition of success.
“We redesigned it” but results didn’t change
UI updates ship without hypotheses, baselines, or success metrics — so teams can’t tell what actually improved outcomes.
Conversion drop-offs aren’t understood
Users abandon flows, but tracking is incomplete or the journey is fragmented — making optimization feel like guesswork.
Inconsistent UI patterns create confusion
Buttons, forms, navigation, and content patterns vary across pages, slowing users down and increasing cognitive load.
A/B testing is hard to operationalize
Teams want experimentation, but they lack prioritization, clean test design, and guardrails for interpreting results.
Design improvements introduce performance debt
Heavier assets, scripts, and UI components slow the experience — especially on mobile — impacting conversion and engagement.
Accessibility is treated as a follow-up task
Issues are found late, remediation becomes expensive, and teams lose confidence shipping changes quickly.
How we approach product design and optimization at JCG
We connect UX to measurable outcomes. That means diagnosing friction, defining testable hypotheses, and shipping improvements that are performance-aware and accessible by design.
Hypothesis-driven improvements
We translate UX issues into specific hypotheses with clear success metrics — not vague “make it cleaner” goals.
Systems over one-off design
We align improvements to your design system and component library so changes scale across the product without creating inconsistency.
Practical experimentation
When A/B tests make sense, we plan them cleanly. When they don’t, we use staged rollouts and measurable release validation.
Better UX, clearer outcomes
Optimization works when teams stop guessing. We improve journeys and interfaces using measurable hypotheses, practical testing plans, and performance-aware design — so changes reduce friction, increase clarity, and drive real outcomes.
Journey + funnel baseline
We map the journey, define the conversion moments that matter, and establish a measurement baseline so improvements can be validated (not just liked).
UX audit + friction diagnosis
We identify where users hesitate, drop, or get confused — then translate findings into specific, testable hypotheses tied to outcomes.
Design + system alignment
We propose UX changes that fit your design system (or help create one), so improvements are consistent, scalable, and easier to maintain.
Experiment planning + release strategy
We define what to test, what success looks like, and how to roll out safely — A/B tests where appropriate, phased releases where they’re not.
Performance + accessibility hardening
We ensure UI changes stay fast and inclusive — optimizing performance and building accessibility-by-design into components and templates.
What you'll walk away with
UX improvements grounded in measurable hypotheses — so teams ship changes that reduce friction, improve clarity, and lift conversion.
Journey & Funnel Reviews
A clear view of where users drop, hesitate, or get confused — with priority opportunities tied to measurable outcomes.
UX Audits
Practical findings across usability, content clarity, interaction patterns, and accessibility — translated into actionable recommendations.
Design Systems Support
Component and pattern guidance that makes UX consistent and scalable — supporting faster shipping with fewer regressions.
A/B Test Planning
Testable hypotheses, experiment design, success metrics, and guardrails so results are interpretable and decisions are confident.
Performance-Aware UI
Design decisions that protect speed and Core Web Vitals — optimizing assets, scripts, and component behavior for real users.
Accessibility-by-Design
Accessible patterns built into components and templates so improvements work for everyone and reduce long-term risk.
How we back this up with real expertise
We pair real-world experience with formal technical mastery. These certifications validate that expertise and support the solutions we design for our clients.
See Our Certifications
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Gold ADDY Award
Issued: Feb 2016
Issuer: American Advertising Federation
A Gold ADDY is the top award for highest creative excellence in advertising, given through the American Advertising Awards (AAA) competition, recognizing outstanding work judged superior to others in its category by industry professionals.
Verify Credential for Gold ADDY AwardHow we work
Built, Not Just Advised
Hands-on implementation across web, RevOps, automation, and AI.
AI with Purpose
Practical AI solutions that automate work, unlock insights, and scale intelligently.
Fractional by Design
Flexible engagement models that adapt as your business grows—no full-time overhead.
Flexible engagements. No long-term commitment.
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