eCommerce & Digital Platforms
Conversion-focused, performance-ready
#what do you get
Common eCommerce problems we help fix
Most eCommerce issues aren’t one big problem — they’re small points of friction that compound: slow pages, unclear PDPs, leaky tracking, messy product data, and integrations that don’t support lifecycle marketing.
Funnels aren’t fully measurable
You can see revenue, but not where users drop — missing events, inconsistent attribution, and unclear definitions make optimization guesswork.
Checkout has hidden friction
Extra steps, confusing fields, slow loads, or unclear shipping/returns policies increase abandonment and lower conversion.
Product data is inconsistent
Variants, pricing, inventory, and attributes aren’t structured cleanly — leading to poor UX, broken feeds, and channel mismatches.
CRM/ESP automation is disconnected from commerce
Post-purchase and retention flows don’t reflect real order events, customer lifecycle, or segmentation — so messaging misses the moment.
Operational workflows create customer pain
Returns, cancellations, support handoffs, or fulfillment signals aren’t connected — causing delays, repeat tickets, and churn risk.
Performance is holding conversion back
Slow PDPs and heavy scripts degrade the experience, especially on mobile — directly impacting conversion and paid efficiency.
How we improve eCommerce platforms at JCG
We focus on the system behind conversion: measurable funnels, low-friction UX, clean product data, and integrations that support lifecycle and operations. The outcome is a buying journey that’s faster, clearer, and easier to optimize.
Optimize what you can measure
We start by fixing tracking and funnel definitions so UX and growth decisions are backed by reliable data.
Reduce friction where it matters most
Checkout and PDP clarity drive conversion. We prioritize improvements that remove hesitation and speed up completion.
Connect commerce to your GTM stack
We align commerce events with CRM/ESP and operational workflows so retention automation and reporting reflect real customer behavior.
Conversion-focused, performance-ready
eCommerce growth isn’t just traffic — it’s reducing friction across the buying journey and making the funnel measurable end-to-end. We improve UX, tighten measurement, clean up product data, and stabilize integrations so conversion and retention are scalable.
Funnel + friction audit
We map your buying journey (PDP → cart → checkout → post-purchase) and identify where users drop, where experience slows down, and where measurement gaps hide the truth.
Measurement foundation
We define funnel events, conversion points, and attribution assumptions — then implement tracking so performance reflects reality, not partial data.
Checkout & UX improvements
We reduce friction across PDP/PLP, cart, checkout, and account flows — improving clarity, speed, and completion rates.
Product data & feeds
We improve product information architecture, variant logic, and feeds so listings are accurate, scalable, and aligned to merchandising and paid channel needs.
Integrations + operational workflows
We tighten CRM/ESP integrations and operational flows (orders, returns, support, fulfillment signals) so lifecycle automation and reporting stay consistent.
What you'll walk away with
A buying experience built for speed and clarity — measurable funnels, cleaner integrations, and operational workflows that reduce friction and lift conversion.
Funnel Measurement
Clear event tracking and funnel definitions across PDP, cart, checkout, and post-purchase so you can optimize based on truth, not assumptions.
Checkout & UX Improvements
Fewer drop-offs through improved clarity, fewer steps, faster loads, and cleaner decision points across the buying journey.
Product Data & Feeds
A more consistent product data model (variants, attributes, categories) and cleaner feeds that support merchandising and paid channels.
CRM & ESP Integrations
Commerce events connected to lifecycle marketing: segmentation, post-purchase journeys, win-back, and customer communications that hit at the right time.
Operational Workflows
Cleaner handoffs across orders, fulfillment, support, and returns — reducing customer friction and improving retention.
Performance Tuning
Core Web Vitals improvements, script hygiene, media optimization, and template efficiency so the experience stays fast (especially on mobile).
Platform-agnostic, outcome-driven
Whether you’re on Shopify, Magento/Adobe Commerce, WooCommerce, custom builds, or an enterprise platform, we focus on outcomes: conversion, measurement, integration stability, and operational efficiency.
Works across stacks
We adapt to your platform and constraints while improving the funnel, UX, and integrations that drive results.
Built for retention, not just first purchase
We connect commerce data to CRM/ESP so lifecycle marketing supports repeat purchase, LTV, and customer experience.
Optimization that compounds
We prioritize changes that improve performance, measurement, and maintainability — so your team can keep improving after launch.
How we back this up with real expertise
We pair real-world experience with formal technical mastery. These certifications validate that expertise and support the solutions we design for our clients.
See Our Certifications
Filter ALL Certifications
Select one or more tags to filter. No selection shows all certifications.
Showing 19 of 19
HubSpot Architect I
Issued: Dec 2025
Credential ID: 5736763215c3436fa29595e4c2af2b71|
Issuer: HubSpot
Demonstrates expertise in designing HubSpot CRM data models, securing and integrating APIs, and implementing scalable architectures for data-driven, multi-system marketing and revenue operations.
Verify Credential for HubSpot Architect IHubSpot Architect II
Issued: Dec 2025
Credential ID: 0414ad3a6c5a454c88f4785690dfaf9e
Issuer: HubSpot
Demonstrates expertise in designing and extending HubSpot’s content, email, and messaging architecture using dynamic pages, serverless functions, business units, and programmable communications to support scalable, multi-brand marketing operations.
Verify Credential for HubSpot Architect IIHubSpot Sales Enablement
Issued: Dec 2025
Credential ID: 72514e26612e4201b7efb55d480d8fea
Issuer: HubSpot
Demonstrates proficiency in building and operating a modern sales enablement framework, including goal alignment, lead qualification, cross-team collaboration, and the use of technology to drive consistent, measurable sales performance.
Verify Credential for HubSpot Sales EnablementHubSpot Sales Hub Software
Issued: Nov 2025
Credential ID: 99a1db27ae04440fb9bf3a0264073c8a
Issuer: HubSpot
Demonstrates the ability to use HubSpot Sales Hub to manage contacts, deals, and tasks, execute prospecting and outreach, and leverage reporting to support a structured, data-driven sales process.
Verify Credential for HubSpot Sales Hub Software
Post Graduate Program in AI and Machine Learning
Issued: Sep 2025
Credential ID: 161963791
Issuer: Purdue University
Demonstrates advanced training in Python-based data science, machine learning, and natural language processing, with hands-on experience applying AI models to real-world business and analytics use cases.
Verify Credential for Post Graduate Program in AI and Machine Learning
Salesforce Certified Platform App Builder
Issued: Jun 2025
Credential ID: 6313117
Issuer: Salesforce
Demonstrates the ability to design and build custom Salesforce applications using data models, automation, security, and integrations to support scalable, end-to-end business and CRM workflows.
Verify Credential for Salesforce Certified Platform App BuilderGenerative AI for Business Transformation
Issued: Apr 2025
Credential ID: 141186682
Issuer: Purdue University
Demonstrates applied expertise in using generative AI across software, marketing, sales, and R&D to automate workflows, enhance decision-making, and drive scalable business innovation.
Verify Credential for Generative AI for Business TransformationHubSpot Marketing Hub Software
Issued: Jan 2025
Credential ID: 4d6bf1f123714c89a23c08ed56869c6d
Issuer: HubSpot
Demonstrates proficiency in using HubSpot Marketing Hub to manage contacts, segmentation, campaigns, forms, workflows, email, social media, and reporting to execute and optimize data-driven marketing programs.
Verify Credential for HubSpot Marketing Hub SoftwareSalesforce Certified AI Associate
Issued: Nov 2024
Credential ID: 5247282
Issuer: Salesforce
Demonstrates expertise in designing, deploying, and managing Salesforce AI agents, including prompt engineering, data integration, and lifecycle management to drive intelligent, automated business workflows.
Verify Credential for Salesforce Certified AI AssociateSalesforce Certified Agentforce Specialist
Issued: Nov 2024
Credential ID: 5287501
Issuer: Salesforce
Demonstrates expertise in designing, deploying, and managing Salesforce AI agents, including prompt engineering, data integration, and lifecycle management to drive intelligent, automated business workflows.
Verify Credential for Salesforce Certified Agentforce SpecialistHubSpot Contextual Marketing
Issued: Oct 2024
Credential ID: f1c8ad07a41f46a5a914cddb3eb956c9
Issuer: HubSpot
Demonstrates expertise in delivering personalized, data-driven customer experiences by using behavioral insights, lifecycle stages, and segmentation to serve the right content to the right user at the right time.
Verify Credential for HubSpot Contextual MarketingIntegrating With HubSpot I: Foundations
Issued: Sep 2024
Credential ID: ef47221488334856b707b06cf9536626
Issuer: HubSpot
Demonstrates expertise in integrating and extending HubSpot using its CRM, APIs, and developer tools to build reliable, scalable connections between HubSpot and external systems.
Verify Credential for Integrating With HubSpot I: Foundations
Adobe Certified Expert - Marketo Engage Business Practitioner
Issued: Aug 2024
Credential ID: 2WRS50B1CN441ZKG
Issuer: Adobe
The Adobe Marketo Engage Business Practitioner Expert Certificate validates skill and experience as an advanced user/implementer of Marketo in the areas of campaign management, lead management, targeting, personalization, reporting and best practices in utilizing Marketo features and functions to meet business requirements.
Verify Credential for Adobe Certified Expert - Marketo Engage Business PractitionerHubSpot CMS for Developers
Issued: Aug 2023
Credential ID: d2b39397d48f4b7b80723cf85bc01806
Issuer: HubSpot
Demonstrates advanced expertise in building accessible, high-performance, and SEO-optimized HubSpot CMS websites using best-practice theme and module architecture designed for scalable content and developer workflows.
Verify Credential for HubSpot CMS for DevelopersHubSpot CMS for Developers II: Best Practices
Issued: Aug 2023
Credential ID: ddffd3300316489cbb8a413c1192e74c
Issuer: HubSpot
Demonstrates advanced expertise in building accessible, high-performance, and SEO-optimized HubSpot CMS websites using best-practice theme and module architecture designed for scalable content and developer workflows.
Verify Credential for HubSpot CMS for Developers II: Best Practices
Certified Web Professional - Web Accessibility Specialist (CWP)
Issued: Jul 2023
Credential ID: deaf59e60398422494afe3ecec87bfd0
Issuer: W3C Web Accessibility Initiative (WAI)
Demonstrates expertise in designing and auditing digital experiences for accessibility, ensuring compliance with WCAG standards and delivering inclusive, usable websites and applications for users of all abilities.
Verify Credential for Certified Web Professional - Web Accessibility Specialist (CWP)HubSpot Inbound Marketing
Issued: Jul 2023
Credential ID: ec4438dbee824e41bb4b180dce5243d6
Issuer: HubSpot
Demonstrates expertise in customer-centric inbound strategy, content creation, behavioral segmentation, marketing automation, attribution, and the use of AI to drive measurable marketing performance.
Verify Credential for HubSpot Inbound MarketingSalesforce Certified JavaScript Developer
Issued: Jul 2022
Credential ID: 2411624
Issuer: Salesforce
Demonstrates proficiency in modern JavaScript development for the Salesforce platform, including building front-end and back-end applications using Lightning Web Components and web-standard frameworks to create scalable, interactive business applications.
Verify Credential for Salesforce Certified JavaScript Developer
Gold ADDY Award
Issued: Feb 2016
Issuer: American Advertising Federation
A Gold ADDY is the top award for highest creative excellence in advertising, given through the American Advertising Awards (AAA) competition, recognizing outstanding work judged superior to others in its category by industry professionals.
Verify Credential for Gold ADDY AwardHow we work
Built, Not Just Advised
Hands-on implementation across web, RevOps, automation, and AI.
AI with Purpose
Practical AI solutions that automate work, unlock insights, and scale intelligently.
Fractional by Design
Flexible engagement models that adapt as your business grows—no full-time overhead.
Flexible engagements. No long-term commitment.
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Implementation and optimization across HubSpot, Salesforce, Marketo, CMS, eCommerce, and public-sector platforms.
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