CMS & Content Platforms (WordPress + DMS/LMS)
Content and Learning systems that scale
#what do you get
Common CMS and content platform problems we help fix
Content platforms usually break at scale — not because of design, but because architecture, templates, and governance weren’t defined early. These are the patterns we’re typically called in to stabilize.
CMS architecture doesn’t match how teams publish
Content types are unclear, navigation grows organically, and page structure varies by author — making the site harder to run each month.
Migrations created long-term debt
Content was moved quickly, but templates weren’t standardized — so the new platform inherited the old platform’s chaos.
Templates are missing (or too rigid)
Teams rely on one-off pages, layout hacks, or custom blocks. Publishing slows down and the user experience becomes inconsistent.
SEO and metadata drift over time
Titles, descriptions, canonicals, structured data, and OG/Twitter tags aren’t governed — so organic performance and sharing quality suffer.
Accessibility issues create risk
Contrast, headings, labels, and keyboard support are inconsistent — creating usability issues and growing compliance exposure.
Performance tuning is reactive
Core Web Vitals degrade from plugin bloat, unoptimized media, and legacy scripts — and speed becomes a recurring fire drill.
How we build CMS platforms at JCG
We design content platforms as operating systems for publishing. That means starting with CMS architecture, building a real template system, and enforcing standards for SEO, accessibility, performance, and governance.
CMS Architecture that supports scale
We define content types, navigation patterns, roles, and workflows so the platform supports your team — not just the launch date.
Template Systems teams actually use
Reusable templates and components reduce one-off pages and make publishing faster while keeping design and UX consistent.
Governance baked into the platform
Metadata rules, accessibility standards, performance budgets, and documentation keep the site maintainable as more people publish.
Content systems that scale
A CMS should make publishing easier — not create performance debt, accessibility risk, or SEO drift. We build content platforms with strong architecture, reusable templates, and governance so teams can ship confidently and measure what matters.
CMS architecture discovery
We assess your platform, content model, publishing workflow, SEO posture, accessibility risk, performance, and integration needs — then align on a scalable architecture.
Content model + template system design
We define content types, component templates, navigation patterns, and metadata rules so pages are consistent and publishing is repeatable.
Migrations & rebuilds (with governance)
We migrate or rebuild with structured templates and clear standards — reducing one-off pages and preventing drift over time.
SEO & metadata hardening
We standardize titles, descriptions, canonicals, structured data, and social sharing (OG/Twitter) so SEO stays consistent across the site.
Accessibility + performance tuning
We remediate accessibility issues and optimize Core Web Vitals — improving usability, compliance posture, and overall site speed.
What you'll walk away with
A content platform that’s fast, accessible, and easy to maintain — backed by strong architecture, standardized templates, and governance that keeps performance measurable.
CMS Architecture
A clear content model, information architecture, and publishing workflow that scales across teams and prevents long-term drift.
Migrations & Rebuilds
A safe migration or rebuild that reduces legacy debt — with structured templates and standards that improve the platform long-term.
Template Systems
Reusable templates and components that make publishing faster while keeping the site consistent and easier to maintain.
SEO & Metadata
Standardized titles, descriptions, canonicals, structured data, and social sharing (OG/Twitter) — applied consistently across pages.
Accessibility Remediation
Practical fixes and durable standards for headings, labels, contrast, keyboard navigation, and media — built into templates, not bolted on.
Performance Tuning
Core Web Vitals improvements through smarter templates, optimized media, script hygiene, caching strategy, and ongoing performance guardrails.
Content Governance
Roles, documentation, QA checks, and change control so publishing stays consistent — even as teams and content volume grow.
WordPress as a CMS — when it’s a great fit (and how we keep it scalable)
We’re CMS-agnostic and recommend what fits your content model, team, and integration needs. WordPress is a common choice because it’s flexible and widely supported — but it only scales when architecture, templates, and governance are intentional.
Great for editorial teams and frequent publishing
WordPress can be excellent when content types, templates, and roles are designed properly — making publishing fast without sacrificing consistency.
The plugin ecosystem is a strength (with discipline)
Plugins can accelerate delivery, but we govern selection and performance impact to avoid bloat and long-term instability.
Traditional or headless — depending on your needs
WordPress can power a classic site or act as a headless content hub feeding modern front-ends, depending on security, performance, and UX goals.
Where WordPress goes wrong
Too many page builders, inconsistent templates, and unmanaged plugins lead to slow sites and fragile publishing. We prevent that with standards and governance.
When we’ll recommend alternatives
If you need deeper personalization, enterprise governance, or native CRM-driven content, we’ll help evaluate other platforms and choose the right fit.
Our goal is platform stability
Regardless of CMS, we focus on maintainability: reusable templates, performance budgets, accessibility standards, and documentation.
CMS-agnostic, outcome-driven
The goal isn’t a specific platform — it’s a content system your team can operate. We help you select, implement, and govern the CMS that best supports your publishing needs, accessibility requirements, and GTM stack.
Platform selection and rationalization
If you’re unsure what CMS you need, we evaluate options against your content model, workflows, security posture, and integration requirements.
Implementation and modernization
Rebuilds and migrations that reduce content debt and make future publishing easier, not harder.
Performance and accessibility as a standard
Speed and accessibility are part of the build definition — not a post-launch cleanup project.
DMS/LMS platforms — when content is training, enablement, or compliance
Some organizations need more than a CMS. If content includes onboarding, certification, knowledge management, or controlled distribution, we help design platforms and governance that support learning outcomes and operational reporting.
Structured content + controlled access
We design information architecture and permission models so the right audiences see the right content — without duplicating assets across systems.
Governance for accuracy and compliance
Review workflows, ownership, versioning, and content lifecycle rules — especially when training content must stay current and auditable.
Learning experience + usability
Accessible, consistent templates for modules, lessons, downloads, and assessments — so users can actually complete what you publish.
Measurement that matters
Reporting frameworks for adoption, completion, engagement, and outcomes — with tracking that supports leadership decisions.
Integrations into your GTM or internal stack
We align systems with CRM, marketing automation, SSO, analytics, and support tooling so data flows cleanly and reporting stays consistent.
Platform-agnostic implementation
Whether you’re using a dedicated LMS/DMS, an experience platform, or a hybrid approach, we recommend the fit based on your content model and operational needs.
How we back this up with real expertise
We pair real-world experience with formal technical mastery. These certifications validate that expertise and support the solutions we design for our clients.
See Our Certifications
Filter ALL Certifications
Select one or more tags to filter. No selection shows all certifications.
Showing 19 of 19
HubSpot Architect I
Issued: Dec 2025
Credential ID: 5736763215c3436fa29595e4c2af2b71|
Issuer: HubSpot
Demonstrates expertise in designing HubSpot CRM data models, securing and integrating APIs, and implementing scalable architectures for data-driven, multi-system marketing and revenue operations.
Verify Credential for HubSpot Architect IHubSpot Architect II
Issued: Dec 2025
Credential ID: 0414ad3a6c5a454c88f4785690dfaf9e
Issuer: HubSpot
Demonstrates expertise in designing and extending HubSpot’s content, email, and messaging architecture using dynamic pages, serverless functions, business units, and programmable communications to support scalable, multi-brand marketing operations.
Verify Credential for HubSpot Architect IIHubSpot Sales Enablement
Issued: Dec 2025
Credential ID: 72514e26612e4201b7efb55d480d8fea
Issuer: HubSpot
Demonstrates proficiency in building and operating a modern sales enablement framework, including goal alignment, lead qualification, cross-team collaboration, and the use of technology to drive consistent, measurable sales performance.
Verify Credential for HubSpot Sales EnablementHubSpot Sales Hub Software
Issued: Nov 2025
Credential ID: 99a1db27ae04440fb9bf3a0264073c8a
Issuer: HubSpot
Demonstrates the ability to use HubSpot Sales Hub to manage contacts, deals, and tasks, execute prospecting and outreach, and leverage reporting to support a structured, data-driven sales process.
Verify Credential for HubSpot Sales Hub Software
Post Graduate Program in AI and Machine Learning
Issued: Sep 2025
Credential ID: 161963791
Issuer: Purdue University
Demonstrates advanced training in Python-based data science, machine learning, and natural language processing, with hands-on experience applying AI models to real-world business and analytics use cases.
Verify Credential for Post Graduate Program in AI and Machine Learning
Salesforce Certified Platform App Builder
Issued: Jun 2025
Credential ID: 6313117
Issuer: Salesforce
Demonstrates the ability to design and build custom Salesforce applications using data models, automation, security, and integrations to support scalable, end-to-end business and CRM workflows.
Verify Credential for Salesforce Certified Platform App BuilderGenerative AI for Business Transformation
Issued: Apr 2025
Credential ID: 141186682
Issuer: Purdue University
Demonstrates applied expertise in using generative AI across software, marketing, sales, and R&D to automate workflows, enhance decision-making, and drive scalable business innovation.
Verify Credential for Generative AI for Business TransformationHubSpot Marketing Hub Software
Issued: Jan 2025
Credential ID: 4d6bf1f123714c89a23c08ed56869c6d
Issuer: HubSpot
Demonstrates proficiency in using HubSpot Marketing Hub to manage contacts, segmentation, campaigns, forms, workflows, email, social media, and reporting to execute and optimize data-driven marketing programs.
Verify Credential for HubSpot Marketing Hub SoftwareSalesforce Certified AI Associate
Issued: Nov 2024
Credential ID: 5247282
Issuer: Salesforce
Demonstrates expertise in designing, deploying, and managing Salesforce AI agents, including prompt engineering, data integration, and lifecycle management to drive intelligent, automated business workflows.
Verify Credential for Salesforce Certified AI AssociateSalesforce Certified Agentforce Specialist
Issued: Nov 2024
Credential ID: 5287501
Issuer: Salesforce
Demonstrates expertise in designing, deploying, and managing Salesforce AI agents, including prompt engineering, data integration, and lifecycle management to drive intelligent, automated business workflows.
Verify Credential for Salesforce Certified Agentforce SpecialistHubSpot Contextual Marketing
Issued: Oct 2024
Credential ID: f1c8ad07a41f46a5a914cddb3eb956c9
Issuer: HubSpot
Demonstrates expertise in delivering personalized, data-driven customer experiences by using behavioral insights, lifecycle stages, and segmentation to serve the right content to the right user at the right time.
Verify Credential for HubSpot Contextual MarketingIntegrating With HubSpot I: Foundations
Issued: Sep 2024
Credential ID: ef47221488334856b707b06cf9536626
Issuer: HubSpot
Demonstrates expertise in integrating and extending HubSpot using its CRM, APIs, and developer tools to build reliable, scalable connections between HubSpot and external systems.
Verify Credential for Integrating With HubSpot I: Foundations
Adobe Certified Expert - Marketo Engage Business Practitioner
Issued: Aug 2024
Credential ID: 2WRS50B1CN441ZKG
Issuer: Adobe
The Adobe Marketo Engage Business Practitioner Expert Certificate validates skill and experience as an advanced user/implementer of Marketo in the areas of campaign management, lead management, targeting, personalization, reporting and best practices in utilizing Marketo features and functions to meet business requirements.
Verify Credential for Adobe Certified Expert - Marketo Engage Business PractitionerHubSpot CMS for Developers
Issued: Aug 2023
Credential ID: d2b39397d48f4b7b80723cf85bc01806
Issuer: HubSpot
Demonstrates advanced expertise in building accessible, high-performance, and SEO-optimized HubSpot CMS websites using best-practice theme and module architecture designed for scalable content and developer workflows.
Verify Credential for HubSpot CMS for DevelopersHubSpot CMS for Developers II: Best Practices
Issued: Aug 2023
Credential ID: ddffd3300316489cbb8a413c1192e74c
Issuer: HubSpot
Demonstrates advanced expertise in building accessible, high-performance, and SEO-optimized HubSpot CMS websites using best-practice theme and module architecture designed for scalable content and developer workflows.
Verify Credential for HubSpot CMS for Developers II: Best Practices
Certified Web Professional - Web Accessibility Specialist (CWP)
Issued: Jul 2023
Credential ID: deaf59e60398422494afe3ecec87bfd0
Issuer: W3C Web Accessibility Initiative (WAI)
Demonstrates expertise in designing and auditing digital experiences for accessibility, ensuring compliance with WCAG standards and delivering inclusive, usable websites and applications for users of all abilities.
Verify Credential for Certified Web Professional - Web Accessibility Specialist (CWP)HubSpot Inbound Marketing
Issued: Jul 2023
Credential ID: ec4438dbee824e41bb4b180dce5243d6
Issuer: HubSpot
Demonstrates expertise in customer-centric inbound strategy, content creation, behavioral segmentation, marketing automation, attribution, and the use of AI to drive measurable marketing performance.
Verify Credential for HubSpot Inbound MarketingSalesforce Certified JavaScript Developer
Issued: Jul 2022
Credential ID: 2411624
Issuer: Salesforce
Demonstrates proficiency in modern JavaScript development for the Salesforce platform, including building front-end and back-end applications using Lightning Web Components and web-standard frameworks to create scalable, interactive business applications.
Verify Credential for Salesforce Certified JavaScript Developer
Gold ADDY Award
Issued: Feb 2016
Issuer: American Advertising Federation
A Gold ADDY is the top award for highest creative excellence in advertising, given through the American Advertising Awards (AAA) competition, recognizing outstanding work judged superior to others in its category by industry professionals.
Verify Credential for Gold ADDY AwardHow we work
Built, Not Just Advised
Hands-on implementation across web, RevOps, automation, and AI.
AI with Purpose
Practical AI solutions that automate work, unlock insights, and scale intelligently.
Fractional by Design
Flexible engagement models that adapt as your business grows—no full-time overhead.
Flexible engagements. No long-term commitment.
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Platforms & Ecosystems
Implementation and optimization across HubSpot, Salesforce, Marketo, CMS, eCommerce, and public-sector platforms.
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Support public-sector programs with platforms, data practices, and accessibility-first experiences designed for governance and long-term maintainability.
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