Driving Digital Transformation with HubSpot

Personalized HubSpot CMS experiences powered by CRM data

HubSpot CMS website transformation with personalization

Driving Digital Transformation with HubSpot

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About the project

JCG helped modernize a legacy web experience by migrating content to HubSpot CMS, aligning data structures with the CRM, and enabling personalized conversion paths—without sacrificing long-term maintainability for the internal team. The work was later spotlighted by HubSpot as an example of scalable, conversion-ready CMS implementation.

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Project Type

  • Platform Migration

  • HubSpot CMS

  • Personalization

  • MarTech Enablement

Tech Stack / Toolbox

  • HubSpot CMS

  • HubSpot CRM

  • HubSpot Forms

  • HubDB

  • HTML/CSS

  • JavaScript

How Jordan Consulting Group Delivered Value

JCG delivered a platform-first rebuild that improved speed, maintainability, and conversion readiness—while ensuring CRM data could power personalization confidently.

  • Planned and executed a WordPress-to-HubSpot CMS migration with minimal disruption.
  • Mapped site structure, templates, and modules to a scalable content model.
  • Integrated CRM-driven personalization patterns to tailor experiences by audience.
  • Improved conversion pathways through form strategy and UX refinements.
  • Documented governance and handoff guidance for long-term maintainability.

Related Certifications & Licenses

Project Images

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How we work

  • Built, Not Just Advised

    Hands-on implementation across web, RevOps, automation, and AI.

  • AI with Purpose

    Practical AI solutions that automate work, unlock insights, and scale intelligently.

  • Fractional by Design

    Flexible engagement models that adapt as your business grows—no full-time overhead.

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Flexible engagements. No long-term commitment.

Request Work Samples

Some of our work can’t be publicly displayed due to NDAs or client confidentiality. Request access and we’ll share applicable examples where permitted, or walk you through how our services deliver similar results.

Issues with the form? Email us: hello@jordanconsulting.group